How positive affirmations can help you get press coverage (Spoiler: you’re probably already doing it)

The term ‘positive affirmation’ is seemingly everywhere at the moment. And I’m here for it. Positive affirmations are usually used in our personal lives to help us visualise situations and achievements; whether it be giving ourselves a pep talk before a big day, said in the mirror to boost our confidence, or even repeated over and over as you fall asleep, they are really having their time in the sun, helping to improve people’s wellbeing and give them a sense of positivity at a time when they need it the most. But did you know you can also use them in the workplace? And if you work in PR, they can help you secure that all important coverage for your clients or brand.

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What should you be looking for once a campaign goes live?

Picture this: you’ve just finished sending out your latest campaign to your entire outreach list, your cortisol levels start to decrease, and you head off to reward yourself of a job well done with a cup of tea. Ten minutes go by and you refresh your media monitoring platform of choice and head to Google News but see nothing. Time passes and you start to see a few pieces of coverage pop up but nothing you want to shout home about. Well before you go back to the drawing board to see if you can reposition the campaign, or give up on outreach altogether (which I wouldn’t recommend) it’s worth looking at more than just press coverage and links. Yes I really said that. It’s time to look at the bigger picture.

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Is the press release dead?

A few weeks ago I was chatting to a friend about how we respectively pitch to press. Her, as a 100% traditional PR, and me, who works across both traditional and digital roles.

I mentioned how, over the last couple of years, I’ve become less reliant on press releases, instead often letting the email do the talking for me. Of course I do still write them, but I’d say they now make up around 50% of my outreach emails – whereas once upon a time they were the bulk of 100% of each email. My PR pal, on the other hand, still outreaches with a press release in every single email.

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