The term ‘positive affirmation’ is everywhere at the moment. And I’m here for it. Positive affirmations are usually used in our personal lives to help us visualise situations and achievements; whether it be giving ourselves a pep talk before a big day, said in the mirror to boost our confidence, or even repeated over andContinue reading “How positive affirmations can help you get press coverage (Spoiler: you’re probably already doing it)”
Media lists are just as important as the content – even more so in many ways – so how big should your media list be?
When you’ve set a campaign live, it can be all too tempting to start and end at coverage but there’s so much more to PR campaigns than just coverage and links. here’s where you need to look to measure success
A few weeks ago I was chatting to a friend about how we respectively pitch to press. Her, as a 100% traditional PR, and me, who works across both traditional and digital roles. I mentioned how, over the last couple of years, I’ve become less reliant on press releases, instead often letting the email doContinue reading “Is the press release dead?”
There has been a bit of a divide between trad PR and digital PR over the years. But most teams have an understanding that there are crossovers and traditional PR and digital PR can complement one another when they work together. As such, there are some tried and tested methods for gaining links that are taken directly out of a traditional PR handbook. Here are my top three for securing digital coverage…